Ethical Use of AI

At Simple Different, we believe in using AI responsibly to empower people, not replace them. Our Ethical AI Charter outlines our commitments to user control, awareness, transparency, privacy, inclusivity, and responsible oversight when integrating AI tools into our platform.

We clearly inform our users when they are interacting with AI, and private user data will never be uses to train AI models.

We strive to ensure that our AI is guided by the user's existing work, offering creative proposals for users to select from, while keeping their creativity at the forefront of the production process.

We're committed to avoiding bias, gathering user feedback, and continuously improving our AI. The use of Kai, our AI assistant, is entirely optional, and we don't claim it has perfect knowledge.

Ultimately, while AI assistants may provide guidance and suggest content, users are responsible for what they publish. Our charter is our pledge to use AI as an inclusive tool for good. You can read it in full below!

Your Questions About AI Answered

Kai: Will AI Build My Website For Me?

How Our Assistant Helps Without Taking Over

We don't offer to build your site automatically based on a few prompts. We believe there's a much better approach than having AI produce a website you don't fully understand, control, or know how to edit.

Instead, our AI assistant guides you through discovering and mastering the essential steps of creating your own website. Only you can truly anticipate your visitors' questions and determine how to address them. This understanding is central to your business identity. The process of building a website is a valuable experience that positively impacts how you think about and develop your activities.

Kai works with you by suggesting aspects of your topic that you might have overlooked. It can offer alternative page titles based on your existing content, and draft metadata for your approval. Our assistant respects your choices and provides suggestions, but you remain in control.

Will AI Take Over My Website?

Why You Stay in Control at SimDif

SimDif is one of the first AI-assisted website builders, but we stick to a fundamental principle: whenever we use or propose an AI-powered feature, you always have the final decision.

LLMs are powerful tools, but we believe there should always be a "human in the loop." That you stay in control is key to how we integrate Artificial Intelligence into our platform.

POP: Will AI Change My SEO Without Asking?

How You Can Influence Your Search Rankings

For Google search optimization, we integrated a professional SEO tool into SimDif. Working with the developers of PageOptimizer Pro (POP), we created a simplified version of their advanced system that focuses on easy to follow recommendations rather than automated changes. POP's advice lets you understand and influence how search engines perceive your site. Here again, we bring you a powerful tool to improve your SEO that's inspired by your needs and how you want to communicate with your readers and customers.

Multilingual Sites: Can I Trust AI Translations?

How We Make Sure Your Multi-Language Site Makes Sense

SimDif has developed a unique system to help you translate your website into multiple languages. While the first translation is made using Google Translate, we've designed multiple ways for you to improve and review it.

A special version of Kai is available to help you improve translations using the context of your entire website. Then, when you hit "Publish" on your translated language, the Translation Review guides you through an interactive checklist to ensure all translations receive human oversight before going live.

The system also helps you manage changes to the original language content, ensuring you maintain consistent quality across all language versions.

You get the speed and convenience of machine translation, optional improvement by an AI grounded in your content, and the assurance of human review to give you complete control over what gets published.

Content Moderation: How Do You Keep Bad Actors Off Your Platform?

Our Two-Step Filtering and Review Process

While SimDif is much smaller than social media platforms, we still need to detect and remove harmful content. We care about protecting the readers of the websites we help create, as well as maintaining the reputation of the service our users trust. For this, we've developed our own AI-based system to identify and flag potentially problematic websites, but the final decision always rests with human moderators. If someone contests our initial decision, another person reviews the appeal. We build smart tools to support people, not replace their judgment.

Help Center: Do Real People Answer When I Need Help?

How We Use AI to Give You Better Human Support

We respond to messages in over 30 languages. When necessary, incoming messages are automatically translated, and our custom AI-powered tool immediately suggests potential responses based on existing FAQ content and anonymized account information. However, as you know, machines are far from perfect, so an experienced team member always reviews and customizes the final answer. When it comes to answering your questions, an AI makes suggestions, but we never leave you alone with it.

Localization: Does AI Understand Cultural Differences?

How We Make Sure Translations Feel Natural

SimDif's app and documentation are available in 30 languages, with additional languages added regularly. To manage thousands of translation keys, ranging from the label in a button to complete homepage sections, we developed a proprietary localization tool called BabelDif.

Once the English version of a text is finalized, our selected translation engine processes each sentence into the target languages. After this automated translation phase, human translators review all text on the actual pages and screens where users will ultimately read it, ensuring cultural nuances and contextual relevance are preserved for everyone's experience.

Large Language Models: Which AIs Do You Use?

How We Choose The Tools That Help Our Team Help You

Since ChatGPT launched in late 2022, we established an R&D department to explore how we could better serve our users by building tools and features with LLMs. We rapidly developed our own Prompt Manager to tackle complex projects like Kai, our step-by-step website optimizer.

Today, we regularly use Claude, Gemini, and ChatGPT, either in their chat versions or via their respective APIs. These models help us create clearer explanations of technical concepts, power several of the features mentioned above, and enable more efficient and reliable coding. Each new implementation of LLMs is designed to empower our team members, not replace them.

Our Charter for Integrating AI

Transparency:

● Users will be clearly informed whenever they are interacting with ChatGPT or any other AI tool.

● The source and nature of the AI's advice and recommendations will be made explicit.
Data Privacy:

● No private user data will be sent to external AI systems.

● Private user data will not be used to train AI systems.

● As with all our services, users have the right to have their data deleted.
User Autonomy:

● Kai will serve as a tool to assist users, not replace or limit their creativity. Users remain in control of the content and decision making for their website.

● Kai will provide suggestions, but the final choice will always lie with the user.
No Bias or Discrimination:

● SimDif is committed to using AI responsibly and avoiding biases. Should any bias be detected, efforts will be taken to correct and improve the system.

● Feedback mechanisms will be in place for users to report any perceived biases or inappropriate suggestions.
Continuous Learning & Feedback:

● Regular audits of AI interactions will be conducted to ensure ethical standards are upheld.

● User feedback on AI interactions will be actively encouraged to refine and enhance the experience.
Opt-In/Opt-Out:

● The use of Kai and other generative AI Tools is optional. Users have the choice to use or not use AI-assisted tools at any stage of their website creation process.
Limitation of Use:

● Users are encouraged to use Kai as a guide, but are reminded that the AI has a knowledge cutoff and does not possess real-time, up-to-date information.
Responsibility:

● Simple Different will ensure that the integration of AI is in line with the best interests of our users and will continually monitor AI performance and impact.

● Users are reminded that while Kai offers suggestions, the responsibility for content published on their websites ultimately lies with them.
Accessibility:

● All features, including those powered by AI, will be designed with inclusivity in mind, ensuring users of all abilities can benefit.
Open Communication:

● Channels will be open for users to discuss, question, or provide feedback on AI integration. Simple Different will maintain transparency about how AI integrations work, and users will be notified of any changes.